February 20, 2015
I just realized something today after talking to a prospect who received bad advice from a web designer. She was told to build her website on a platform that only makes sense for certain types of businesses, but her business wasn’t that type.
From the web designer’s perspective, it’s the platform he knows and likes. He probably recommends it to everyone. It’s not a bad platform…it’s just not the right tool for every situation. But as the old saying goes, “When the only tool you have is a hammer, everything looks like a nail.”
This happens a lot in the web design business because of the nature of the technology. Each platform has its own “language” and it takes time to learn the language. Once learned, it’s hard to convince a developer to abandon ship and use something else because he has so much invested in the status quo.
And therein lays the problem. The platform you choose NEEDS to be a business decision, NOT a developer’s preference.
But most developers are not business people. They’re left-brained, logical problem solvers who couldn’t care less about making the right business decision. They only care about solving the problem that’s right in front of them…in the quickest way possible…so they can move on to the next problem.
Your website is one of the most important tools in your business. It’s WAY more than just a website. It’s the hub of your marketing. It drives sales. It may even be used to manage your business.
So don’t trust a web designer to make such an important decision for you. Educate yourself and work with professionals who can not only build your website, but also help you make good business decisions.