Entries by JP Stonestreet

Become an analytics junky…the key to your continuous growth.

Having a mindset of continually improving…incrementally getting better and better each and every day, is the surest way to success for your business. This, in essence, is what Conversion Rate Optimization is all about: getting better through small quantifiable steps. Increasing your sales figures by percentage points each week and month add up to a […]


Pastor Tate hired us to build a landing page and an upsell page for his coffee business. His old homepage went to a product catalog without any clear call-to-action (CTA). Now, his visitors can request a free sample of his delicious coffee before they have to pull out their wallets. Order your free sample at BetterCoffeeCo.com. The […]


We helped Kathy at Janak Jewelry create a compelling lead magnet and an opt-in for her website to help promote her beautiful, hand-crafted jewelry. Her website was already very good, so all we did was improve her conversion rate with a well placed and designed call-to-action (CTA). Check out her beautiful hand-crafted jewelry at JanakJewelry.com. Kathy […]

It’s a TRAP!

September 19, 2014 Denver, CO Remember me talking about PromoteWare? The first company I founded that actually generated revenue? In case you don’t remember, PromoteWare was a web development platform that I built 13 years ago. It was the same concept as WordPress with modules (or plugins) that could be snapped together to build a […]

What’s the point?!

June 20, 2014 Denver, CO Do you know what the point of your website really is? If your website is for a business, it should have only one purpose…a singular focus. And guess what…every business website should have the exact same purpose! What is the purpose, you ask? It’s to get more paying customers! That’s […]

Is your website…magnetic?

May 30, 2014 Denver, CO In the next week or two, I’m going to be making a pretty big announcement. Things are changing…again. Ahhh, the life of an entrepreneur… Now, for this week’s tip… Is your website giving you all the paying customers you can handle? 9 out of 10 business owners say NO! Ok…I’m […]

Carousels Kill Customers!

May 16, 2014 Denver, CO We had a great turnout for yesterday’s New Business Energizer Seminar. Thanks to all of you who were able to make it…and especially those of you who’ve already seen this presentation! I hope you all got a few good nuggets to help you energize and grow your businesses! One thing […]